THE REQUEST - Revitalize this small-ship cruise line by creating distinctive collateral materials that would resonate with multiple audiences and translate well across various different versions for international consumers (United Kingdom,United States, Europe, etc).
OUR APPROACH - After evaluating the competition, we established a color palette unique to the brand. Pieces were then streamlined to reflect the elegance and make communications more recognizable, personal and user friendly… regardless of market.
THE RESULTS - Our work contributed to a 30% increase in bookings in the first six months of our relationship – even in an economy not favorable to travel. Shortly thereafter, we were awarded the entire account and tasked with creating launch materials for the first new ships to enter the luxury cruise market in six years – Odyssey and Sojourn. Odyssey’s Inaugural season experienced a 40% growth in younger travelers due to our efforts. The relationship has lasted over 7 years and has endured to have PIL a long lasting marketing partner in all areas.