THE REQUEST - Update a 40-year-old resort brand to appeal to a new generation of
guests, while still honoring the heritage and award-winning reputation of this timeless Caribbean destination.
PIL APPROACH - The resort was fresh off a
multi-million-dollar renovation that reflected
contemporary style, yet the logo and tagline were
stuck in the 1970s. We updated the font, refined the graphic and created the new tagline, Your Story Begins Here
to be a confident invitation for guests to come to Casa de Campo year after year.
THE RESULTS - attention of Leading Hotels of the World, who added the resort to its prestigious list of properties worldwide. “The Sporting Life” concept increased bookings from the Northeast three-fold. Additionally, Casa de Campo’s enhanced brand image also led to strategic partnerships with the Golf Channel and other major travel and entertainment brands.